Sometimes zen¹⁰ doesn’t build our client’s websites but “rebuilds” or “reskins” an existing website CMS created by another website company. In this case we came up with a fresh new design, navigation, content optimisation and social integration on top of an existing website, allowing the client to blog, use email newsletter marketing, twitter and facebook. Almost immediately after launch without PPC advertising, enquiries began to flow for function room bookings and information, and this is only from free, organic traffic! Imagine the potential with pay-per-click google advertising on a nicely sales-optimised website like this. Another successful launch for zen¹⁰!