zen10 is a Certified Google Company and occasionally we get invited to lunch on Google. Today’s event focussed on the growing use of mobile device and peoples behaviour when searching.
Australians are some of the highest users of smartphones to search for business locations, compare prices, review products, book travel and accommodation and research real estate. However, near the top of all online tasks for Aussies using a SmartPhone was ordering Pizza or the alternate name when using a Smartphone “Pixxa”.
In fact “dominoes pixxa” and” dominos pixxa” are break out search terms on mobile devices. Your local Pizza shop should run a specific Google AdWords Mobile campaign on that misspelling and probably get very cheap clicks for ads displayed in No 1 position on SmartPhones used in there area.
Predictions are that searches on mobile devices will overtake searches on desktop computers by 2014.
This is a massive trend. Contact us and we can show the stats, behaviour and psychology of smartphone users from Google’s in house research. We can then give you a mobile marketing action plan to have your business show up on mobile phones and tablets (iPhones, iPads, etc) right now !