When working with new clients the first questions we ask is – What are the objectives of your new website?

Most clients will say they want to sell more product x, y and z or invoice more of their time if they are a services business.

Before we get to that we need to take a step back……

What you really want from  your website is usually a combination of

• more phone calls
• more online enquiries
• and more people directed into your store / showroom / office

Each of these is a website conversion, the objective of your website is to get as many quality conversions as possible.

Now, we are all after the holy grail of that effortless No 1 Ranking on Google that turns on the tap of easy money.

Our advice is to get the fundamentals right first and design a website that converts effectively.  Then we can tell you how to use Google to your maximum advantage.  Not the other way around.

zen¹⁰ is Google Certified Company that creates Conversion Rate Optimised Designs.