Website Design Layout & Copy

Mark Thomas
Director of zen10 Google Certified Partner

After the initial impression and introduction to the customer your website hasto give them what they are looking for – quickly. Most readers will spend less than 10 seconds on your website before leaving.

Remember – people read websites like they read magazines, flipping through looking at the pictures and skimming the headlines.

Knowing this, follow these guidelines:

  • Use descriptive, succinct headlines
  • Describe your services in point form
  • Use bold text, pull quotes or capitals to emphasise important points
  • Where possible, compliment your text with relevant photos / icons / graphs to reinforce WHAT you do.
  • Keep the users attention for a few more seconds by using subtle but relevant animations, like slideshows or video to keep them on site

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