Many of zen10’s clients have already scheduled to pause their campaigns over the Christmas period. But why pause at all? Usually it’s because you will not be available to follow up any phone calls or leads that arrive over the Christmas break, and that’s perfectly understandable! We all like a bit of a disconnect and reset at the years end!

Other advertisers recognise that advertising over Christmas is a GOLD MINE! Why? Well a couple of reasons… firstly many people are at home for [Continue Reading]

People are creatures of habit and the herding impulse.  Smart business owners can still cash in on this behaviour in the lead up to christmas and the boxing day sales.   

The following online behavior is happening right now !

We have stopped ordering from overseas online retailers who can’t deliver before christmas.
We are now looking for bargains on websites of Australian businesses who can deliver in time.

In the last two week before christmas:

 Searches for “store name” and ‘trading hours” or “location” [Continue Reading]

Locksmiths are active online. So active, Google has had to defend itself against content spamming locksmiths who realise the value of ranking for their success.

Picture it. You’re locked out of your car, or your house. There’s only two things you can do – Break in, or call a locksmith. So you whip out your yellow pages that you carry around with you and use the index right? Wrong. These days you whip out your smartphone and you google “locksmith” and [Continue Reading]