Many of zen10’s clients have already scheduled to pause their campaigns over the Christmas period. But why pause at all? Usually it’s because you will not be available to follow up any phone calls or leads that arrive over the Christmas break, and that’s perfectly understandable! We all like a bit of a disconnect and reset at the years end!
Other advertisers recognise that advertising over Christmas is a GOLD MINE! Why? Well a couple of reasons… firstly many people are at home for the holidays – often taking some time to do some searching and research. There is a captive audience! The other reason is that many advertisers *do* pause their campaigns so it’s possible that as your competitors pause, your click cost will drop and your ad’s will be appearing where their’s normally would!