In January this year Paul Kite re-opened Main Street Music in Greensborough (previously Billy Hydes) and needed his customers to know Main Street Music was back in business – NOW.

The zen¹⁰ team sat down with Paul and an action plan to design, build and launch the complete website and online marketing campaign in 7 days.  (more…)

We design websites for conversions.

We call this "Conversion Rate Optimisation" or CRO for short.

Here is an example of what I mean.

People Look at Faces

Adding people and humanising your page always improves sales response. However, the way you use them in your design makes all the difference to your results.

Heat Maps are used to understand where people focus their attention on a web page. Here you can see the main hot spot is on the baby’s face and not on the text to the right.

Change the orientation of the baby's gaze and now people follow the baby's eyes and focus on the headline and copy. What a difference. This study was first published on usableword.com.au in 2009.

In 2007 Obama’s online team used Conversion Rate Optimisation tests to decide on key Landing Pages that resulted in an extra 2,880,000 email addresses and $60 Million.  So they know how critical a well optimised page is to the success of an online campaign.

You can see how Obama's team are using this exact "line of sight" technique to get maximim conversions from this Landing Page during the 2012 elections.

Now compare this with Tony Abbott’s sign up page for his e-newsletter. (Tony, call us before the next election, we can help)

(more…)

Connect with New Patients On The Go

More and more people are using their mobile phone to search for dentists.

According to Google search traffic from mobile devices and tablets has doubled over the past 12 months.

There where 4,400 searches for "Dentist Melbourne" made on a Smart Phone last month, according to Google's keyword tool.

Potential patients are searching for a local dentist on their mobile phone right now.

Give them what they want....

• can you solve their problem
• are you located close by
• when can you see them

They have a phone in their hand ready to make a booking - now!

To make the most of these opportunities zen¹⁰ can set up a dedicated mobile phone AdWords campaign targeting suburbs around your practice.  (more…)