Melbourne Google Engage June 2013. Left to Right. David Booth, Mark Thomas (me), Lara Mattatia and Mike Rhodes

Google Engage is a program for online agencies that offers the chance to learn the best implementation and methods directly from Google. These events  are invaluable and all zen¹⁰ team members attend.

Each event covers topics from a first hand view at Google as well as insights and best practices from leading international agencies.

At last month's Google Engage event it was my privilege to be a guest speaker on an industry panel to discuss the tools and strategies we use to market our own agency.

These are the same methods we use to help our customers grow profitable businesses.

The fact is that if you are any good at what you do you are already busy.....but you know you need systems that introduce, nurture and close business from new customers to grow. Especially in tough times.

Here are the zen¹⁰ basics we use for our own online marketing

- design a great website that converts

- do great work and blog about ........often !

- optimise for a few important keywords

- use AdWords to target high value clients and ruthlessly measure cost per acquisition

- remarket to those who visit your website but don't connect the first time (hint - those ads that follow you around the internet no matter where you go)

- use an internal sales system to help your sales team be productive, follow up and close business.......especially if you are the sales team ! (I personally use OnePageCRM with immediate results to the bottom line)

With a few simple (not simplistic) steps you can develop a system that becomes the foundation not just for next weeks sales, but next month, next quarter and next year.

Thanks to the Google Engage team and my fellow panel members for a great day and if you are interested in how you can improve your online marketing, feel free to contact me for a personal chat.

Mark Thomas
Director zen¹⁰

Kwik Snip have spent over 10 years developing and refining their metal shears to make them the best product in their class.

By design, they are built to last and have original fittings from over a decade ago that work just as well today!

We recently converted the landing page for Kwik Snip to a full blown CMS powered website.

The advantage of replacing the single page design with a multi-page website allows Kwik Snip to fully showcase their vast range products to the world.

The new website was built using custom WordPress template development. The team at Kwik Snip can now take over the controls of the website and add in blog entries and manage their own content.

If you are in the roofing industry and are in need of metal cutting shears, contact Kwik Snip today. www.kwiksnip.com.au

If you are after effective website design, contact zen¹⁰ Australia on 1300 798 901.

Deckon recently approached zen¹⁰ to design a new website that can showcase their services.

Specialising in design & construction of timber decks, patios, verandahs, timber hand rails and vergolas to name a few; Deckon needed a website that would not only look up to date with their competitors websites but showcase their products and services with professionalism.

The new website was built using our custom WordPress template development, implementing a custom design into the WordPress CMS to allow Adrian and the team at Deckon to take control of the website.

The new website features a customisable slideshow and gallery, lightbox effects and online enquiry form.

If you live Melbourne and are interested in getting a quote from Deckon, visit their brand new website here. www.deckon.com.au

If you are after effective website design, contact zen¹⁰ Australia on 1300 798 901.