Your website is the single most important digital asset that you own.
This is where all of your online marketing activity belongs. The place for all of your content, sales messages, products, articles, blogs, competitions, customer information and where you originate communication with the people in your market and community.
Not Facebook, not Google +, not Twitter, not Pinterest. Any of these platforms could change the rules at a moments notice and the months and years of work in building your followers, audience and fan base is gone.
I don't use Facebook a lot, occasionally checking in to see what friends are up to. I was disturbed yesterday when I added a post to my personal Facebook page to be told only 15% of my friends would see my post unless I paid to promote it. Thats really sucks but it is not the end of the world, I can still use Facebook if I want to.
But for any company that has bought the Social Media mantra and invested heavily into a Facebook strategy this is going to hurt. If Facebook is how you choose to communicate with your customers and attract business things just got more expensive.
As their advertising head, Gokul Rajaram, explained, if you want to speak to the other 80 to 85 percent of people who signed up to hear from you, “sponsoring posts is important.” The key thing to note here is that Facebook isn't doing anything wrong because it is their website.
The solution is that everything your business creates including relationships belongs in your website. Then you can use social media risk free to share your content and direct people back to your website.
Your prospects, customers, fans, friends and network all must go to your website to engage, communicate, get educated and buy your stuff.
A website you own, control and manage.
This is the zen10 philosophy and why we care so much about website design and development and focus all our skills on marketing your website - it is the centre of the online universe.